Developing a Social Media Strategy Through Your Web Hosting

There have been many innovations in the web hosting industry in the last decade. Ideas such as cloud hosting, reseller hosting, and virtual private servers have helped to revolutionize this industry.

However, one area that has been lacking has been the impact of web hosting on social media. With over 90% of people on the planet having some kind of social media account, it is imperative that a business or other organization do all it can to increase its presence on programs such as Twitter, Facebook, and Snapchat. Fortunately, some web hosting companies are starting to get this.

Helping You Help Yourself

With the advent of programs such as Joomla! and WordPress, more hosting companies are turning to servers that are specifically designed for these programs. The benefits are obvious.

As an example, over 20% of all websites today are built using the program WordPress. That’s a huge slice of the pie for a server company that is offering web hosting specifically designed for those who have a WordPress site.

However, WordPress was not specifically designed for social media. There are plug-ins and additional additives that can assist in making your site more amenable to programs such as Twitter and Facebook, but now you can find web hosting companies that are doing their best to help a company to have a greater influence in social media.

What to Look for

If you look at many of the different kinds of social media platforms what you will find is that they have requirements in terms of image size, excerpt, and many of the other features related to how articles and posts appear. They are looking for a uniform look, and images that are too large, for example, will be cropped. This can give an ugly look on Facebook.

However, some web hosting companies are saying that they can help their clients be more successful on social media by designing the server to specifically appeal to the social media platforms. They limit image sizes, not only in height and length, but also in file size. This helps to ensure that images show in the right way, thus making your site look better.

Some of these hosting companies have gone as far as giving you the capability to choose several different images, one for each particular social media platform. While a little time-consuming, it ensures that you get the very best look.

Web hosting companies are getting that they need to make some adjustments to help their clients. It’s a great model to help them to be more successful.

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